Check, Check, Check
With the impact of COVID on the night time industry, patrons were required to change how they socialised in public venues in accordance with COVID regulations. To positively engage consumers, the Night Time Industries Association onboarded our team to develop a campaign direction and assets that were both visually appealing and impactful with the objective to change patron behaviour. By identifying the insight that patrons have routines before they leave for a night out, we developed a strap line of Check, Check, Check to inform the campaign assets and narrative of the digital video content. The campaign is currently live across Sydney public venues and is informing patrons behaviour.