It's Milk, but not as you know it
Thought you knew everything about milk? Think again. We created a fun campaign for Maxigenes milk powder, showcasing the many different ways it can be used in the kitchen - from simple smoothies through to the creamiest ice cream. Shot over three days and multiple locations we produced a 45” video content piece for online, as well as various recipe videos. The content was re-versioned for the Chinese market.