"Capturing the passion of tennis on the Road to the Australian Open."
Working in collaboration with Kia Australia, Innocean and SWMs RED team, The Road to the Australian Open captured the excitement of the lead up to the Australian Open in a campaign shot along Australia’s stunning East Coast. Starting at the home of the Brisbane International, driving down the beautiful coastline to the Sydney International and all the way to Melbourne and The Australian Open the campaign showed just how good the Kia Stinger is in Australian driving conditions. Led by Lleyton Hewitt, experiencing the Kia Stinger and his passion for his home Grand Slam, The Australian Open campaign opened his eyes to how great the car really is. The success of the Road to the Australian Open campaign was extended to KIA's global social channels, growing the campaign to a global audience.