To create cut through in a saturated category we produced a series of visually engaging & emotive content to tell the story of Grant Burge Wines and the overarching brand theme It’s Personal. The challenge was that we needed to shoot the campaign in the depths of winter, when the wine is already maturing in bottles and the vines bare. Well when you can’t hide it, shine it! Using the setting to set the mood and create a visually rich look & feel, we showcased the passions of the Chief Winemaker & Viticulturist at Grant Burge Wines. The visuals and soundscape were designed to be striking & emotive, capturing maximum attention from our audience, and reinforce Grant Burge as a premium brand in the category. For the campaign we created a suite of content from 30” & 15” TVC's for digital & cinema, as well as supporting videos for social, stills, as well as a competition microsite.