"Your global life made simple."
To help launch the Citi Global Currency Account we created a content series featuring Adam Liaw and Naomi Simson. The content series was targeted to those global citizens who regularly travel for work or have family overseas, and illustrated how the product can make managing your global finances simple. In addition to the social content, we also created an animated explainer video for the Citi website to educate consumers on the features of the Global Currency Account.