This digital campaign was a crucial part of Bundaberg’s sponsorship of the NRL. The dynamic ability of the display builds allowed us to efficiently customise the messaging and imagery based on different target demographics. This gave us the opportunity to customise messaging for different audiences, which formed the new way of delivering content to specific users. This campaign resulted in a total of 40 creative variations and 160 deliveries and ran for the entire NRL season, with custom messaging and imagery for State of Origin.